About
Image is not about following rules. It is about understanding what you communicate.
Marcela Dellarole is an Image & Style Consultant whose work combines personal identity, visual perception, proportion, colour, structure and communication.
Marcela Dellarole
Image & Style Consultant since 2012.
Working professionally in Image Consulting since 2012, her approach goes beyond conventional styling rules, seasonal trends and formulas about what someone “should” wear.
Instead, her work is based on understanding the principles behind image: the relationship between colour, geometry, proportion, facial and body structure, visual perception, personality, lifestyle and context.
The purpose is not to create dependence on a stylist. It is to give each client the knowledge to understand their own image, make intentional decisions and develop a visual identity that remains coherent beyond trends.
Over more than a decade in the industry, Marcela has worked with more than 1,000 individual clients from different countries, backgrounds, ages and lifestyles, conducting more than 800 Personal Colour Analyses and accumulating extensive professional experience in personal image consulting, styling and visual analysis.
My Story
A multidisciplinary journey into image.
Marcela's professional path did not begin with fashion alone.
Her first academic training was in Physiotherapy, where she studied the human body, anatomy, structure and movement.
She later graduated in Business Administration, expanding her understanding of business, strategy, consumer behaviour and professional positioning.
In 2012, Image Consulting became her professional field.
That year marked an intensive period of specialised education in Personal Styling, Men's Personal Styling, Image Consulting, Personal Colour Analysis, Visual Merchandising and Closet Organisation.
But her education did not stop with fashion.
Over the following years, Marcela continued studying areas including Visagism, Luxury, Human Sciences, Mentoring, Neuroscience and Textiles, gradually developing a multidisciplinary approach in which personal image is understood not simply as decoration, but as a complex visual language.
This background became one of the foundations of her methodology.
- The body is analysed through structure and proportion.
- Colour through interaction and perception.
- The face through geometry, lines and visual balance.
- Style through identity, communication and context.
Rather than separating fashion from the individual, Marcela begins with the individual and uses clothing, colour, accessories, hair, makeup and styling as instruments of visual communication.
The Method
Beyond trends and predefined formulas.
There is no universal formula for personal image.
Marcela's methodology does not begin with trends, lists of fashion rules or rigid classifications. It begins by understanding the principles behind what we visually perceive.
Colour Theory
Understanding temperature, depth, intensity, contrast, harmony and colour interaction — and how these elements influence the perception of the individual.
Geometry & Proportion
Analysing lines, scale, volumes, visual balance and the relationship between different elements of the body and image. Principles of proportion and geometry are used to understand visual relationships rather than impose arbitrary rules.
Body Structure
Understanding the individual body beyond simplified shape categories. The analysis considers proportions, structure, scale, lines and distribution of volume in order to understand how clothing interacts with the body.
Facial Analysis & Visagism
Evaluating facial proportions, features, lines and visual structure and their relationship with hair, accessories, makeup and personal identity.
Visual Perception
Understanding how the eye interprets contrast, repetition, scale, direction, visual weight, harmony and emphasis.
Personal Identity
Connecting aesthetic decisions with personality, lifestyle, profession, preferences, objectives and the image an individual wants to communicate.
Communication
Understanding personal image as a form of non-verbal communication.
The result is not a list of rules to memorise. It is a system that allows clients to understand why something works, how to reproduce that logic independently and how to adapt their image as their lives evolve.
Professional Experience
More than a decade dedicated to image.
Image & Style Consultant since 2012
Throughout her career, Marcela has developed and delivered individual consulting services in:
- Personal Colour Analysis
- Personal Style
- Body Analysis
- Visagism
- Personal Shopping
- Closet Editing
- Outfit Styling
- Image Strategy
Her professional trajectory also includes projects and experiences connected to the fashion and luxury industry involving names such as Dolce & Gabbana, Prada, Miu Miu, Ferragamo, Zegna, Ralph Lauren and Alexandre de Paris, as well as independent fashion businesses and resale platforms.
Today Marcela works internationally from Tallinn, Estonia, with private clients, educational products and professional training.
Her professional experience includes
1,000+
Individual clients
800+
Personal Colour Analyses
25,000+
Hours of professional experience
2016
President of ANPOP
Education & Professional Training
Academic Education
Physiotherapy
Universidade de Passo Fundo — UPF | 2001–2005
Business Administration
Universidade Anhembi Morumbi | 2006–2010
Human Sciences
PUCRS | 2021
Mentoring
PUCRS | 2022
Neuroscience
PUCRS | 2024
Image, Fashion & Luxury Education
Personal Stylist
2012 — Training with Manu Carvalho
Men's Personal Styling
2012 — Training with Alexandre Taleb
Image Consulting
2012 — Training with Silvana Bianchini
Personal Colour Analysis
2012 — Training with Katia Friedrich
Visual Merchandising
2012 — Training with Sylvia Demetresco
Closet Organisation
2012
Visagism
2013 — Training with Philip Hallawell
Luxury
2018 — ESPM | Vogue
Fashion Fabrics & Textile Knowledge
2025 — Training with Ana Scalea
A Career Built Through Continuous Education
Image Consulting is an interdisciplinary profession.
For Marcela, professional development has never been limited to fashion alone.
Her education across human anatomy, business, styling, colour, visual merchandising, visagism, luxury, human sciences, mentoring, neuroscience and textiles reflects the way she approaches each client today: through several complementary perspectives rather than through a single styling system.
Each discipline added another layer to her understanding of image.
- Physiotherapy brought the body.
- Business brought strategy.
- Fashion brought clothing and visual expression.
- Colour brought perception and interaction.
- Visual Merchandising brought composition and visual hierarchy.
- Visagism brought facial structure and identity.
- Luxury brought positioning, codes and experience.
- Human Sciences brought a broader understanding of the individual and society.
- Neuroscience added another perspective on perception and human behaviour.
- Textile studies deepened the understanding of the material itself — the element that ultimately connects clothing to the body.
Together, these areas support an approach to personal image that is not merely aesthetic. It is structural, analytical, strategic and individual.
Selected Professional Highlights
- Image & Style Consultant since 2012
- 1,000+ individual clients
- 800+ Personal Colour Analyses
- 25,000+ hours of professional experience
- President of ANPOP — 2016
- International practice — Brazil & Europe
- Based in Tallinn, Estonia
- Interviewed by Postimees
- Fashion Week participation
- Professional experience across fashion, beauty and luxury
The Philosophy
Understand the principle. Then make it yours.
Marcela does not believe that successful personal image comes from memorising rules.
- Trends change.
- Bodies change.
- Careers change.
- Lifestyles change.
- Identity evolves.
Understanding the principles behind colour, proportion, perception, style and communication gives an individual something considerably more valuable than a temporary list of instructions: autonomy.
The objective of a consultation is therefore not simply to answer: “What should I wear?”
- “What am I communicating?”
- “Why does this work for me?”
- “How does this interact with my body, my colouring, my features and my identity?”
- “And how can I make these decisions independently?”
That is where personal image becomes truly personal.
Explore My Services
Explore private Image Consulting services, professional education and digital resources designed to transform image knowledge into practical and individual decisions.
